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San Francisco

If there's a technology still unimagined, a poem left unspoken or a green scheme untested, chances are it's about to happen here. Goodbye, inhibitions; hello, San Francisco.

Explore San Francisco

Planning Toolkit

Top attractions

These are our favorite local haunts, touristy spots, and hidden gems throughout San Francisco.

Featured videos

Take a magical road trip on California's Highway 1

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Guidebooks

Learn more about San Francisco

Ready to go? Get to the heart of San Francisco with one of Lonely Planet's in-depth, award-winning guidebooks.

San Francisco